Cranfield and Coutts launch programme to develop a successful and sustainable family business
Cranfield School of Management has joined forces with Coutts & Co to offer a new development programme for family businesses with aspirations to progress and grow. The first programme will take place on the 17 - 19 May 2010.
The programme, the first of its kind to be launched by a UK business school, has been developed jointly by family business experts at Coutts, the leading UK private bank and Cranfield’s Bettany Centre.
Aimed at multi-generational family businesses based in the UK, the programme will get to the heart of what makes a family business successful and sustainable.
Participants will gain an understanding of how to balance the often competing demands of family membership and owning and managing the business along with insights into maintaining the values of the business and the family through a tough trading environment.
Another fundamental part of the programme is a practical understanding of ensuring successful transition across the generations including a robust development plan for both the business and the family.
Programme Director David Molian from the Bettany Centre for Entrepreneurial Performance & Economics at Cranfield commented: “Family businesses are the backbone of the British economy, and now more than ever we must ensure these businesses are in good shape for the economic recovery.
“We have been working with family business founders at Cranfield for many years. Coutts are one of Britain's longest-established banking houses and they bring a wealth of complementary expertise to this unique programme.”
Mark Evans, Head of Family Business and Philanthropy at Coutts said: “In today’s tough times, it is more important than ever to leverage the competitive advantage of being a family business. That's where our 300 year history of working with family firms can add value. We are looking forward to combining our experience with Cranfield's knowledge and individual case studies to help attendees consider new development opportunities for their families and businesses."
The programmes approach is highly interactive, comprising speaker presentations and group work, culminating in a robust development planning framework for the family and the business. Participants will join a faculty of experienced family business advisers from Coutts and Cranfield along with external family business owners and experts.
Among the programme faculty will be Peter Leach, internationally recognised family business teacher and consultant and former visiting fellow at Cranfield School of Management.
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