Centre for Strategic Marketing and Sales
Our work focuses on the areas of marketing that are at the forefront of today's commercial environment, developing valuable ideas and new insights into current and future business practice. Some of the world's foremost organisations from FMCG through to not-for-profit have sponsored research through the centre.
The Centre for Strategic Marketing and Sales is also home to the following specialist research groups:
Through our applied research, we feed best practice into our curriculum and make certain that it is second to none in dealing with practical and current marketing issues.