Jailbreak

Cranfield School of Management

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Success Story

Jailbreak! How BGP helped one business escape from industry imprisonment.

Robin Crumby and Victoria Mellor don’t at first sight bring to mind Butch Cassidy and the Sundance Kid. This husband and wife team exude charm, energy and passion for their business. And they’re certainly not in the business of robbing banks. By the standards of the publishing industry, however, they are definitely renegades.

“We’ve spent the three years since BGP challenging the rules of the industry that we grew up in,” says Victoria. “Our thinking was limited by our history,” adds Robin, “To an extent we were imprisoned by it. We are a lot less so now.”

To discover how BGP helped Victoria and Robin build their business, click here.


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