Brand building

Cranfield School of Management

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Success Story

Focus on brand building

Two BGP alumni describe how they have developed their consumer propositions.

Richard Bridgwood`s company, Contender Entertainment Group, now plays with the big boys of home entertainment. To learn more about how Tractor Tom, Peppa Pig and other children`s programmes are becoming global properties, click here.

Siegel Wine Agencies is a wine business with a long and distinguished history. Post BGP it has been busy re-inventing itself in a changing market. Find out more about how Director David Wright developed its award-winning new brand, The Naked Grape, now available in a supermarket near you, by clicking here.


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