Doughty Centre for Corporate Responsibility
Areas of interest
WANTED:SOCIAL INTRAPRENEURS CHANGING BUSINESS FOR GOOD
Doyou know someone working inside a large company who is pioneering a newproduct, service or business practice that creates positive social orenvironmental impact as well as being commercially attractive?
TheDoughty Centre for Corporate Responsibility at Cranfield University, led byProfessor David Grayson, is undertaking a research project to learn more about ‘socialintrapreneurs’ – people who are applying the principles of socialentrepreneurship inside a major organisation to create commercial benefitswhilst simultaneously addressing social or environmental challenges. You mayknow them as ‘tempered radicals’, ‘sustainability change agents’, or ‘corporatesocial innovators’.
Thisresearch could help companies to:
·identify emerging social intrapreneurs intheir organisations;
·support (vs. thwart) the development of theirinnovative ideas;
·create new forms of business value whichbenefit the company as well as the wider communities in which they operate.
Socialintrapreneurs are a rare breed, however, so your help in spotting them is vitalto the success of this project. If youknow someone who would be interested in participating in this research – or ifyou are a social intrapreneur yourself – please contact David Grayson (david.grayson@cranfield.ac.uk) or Heiko Spitzeck (heiko.spitzeck@cranfield.ac.uk) in the Doughty CentreResearch Team.
RESEARCH TOPICS
The Cranfield School of Management is dedicated to the improvementof the practice of management. As an integral part of the School, the Doughty Centre for Corporate Responsibility aims to develop and then promote through teaching and practice, a distinctive “Cranfield take” on how to integrate Corporate Responsibility as an integral part of successful management practice. The assumption is that Corporate Responsibility cannot be a bolt-onto business operations but must be built in to business purpose and strategy. If it is embedded, it should produce shared value: opportunities for the business and positive environmental and social impacts.
Click here to read a pfd version of the Doughty Centre's Research Agenda