Doughty Centre for Corporate Responsibility
Doughty Centre Publications
Storytelling – how to manage knowledge for better corporate responsibility performance
We are pleased to launch our 5th guide in the ‘How to do CR’ series, showing how organisations can identify, manage, and use knowledge for better CR performance. This ‘How To’ guide, based on interviews with leading CR practitioners, highlights the role of the CR practitioner as a ‘master storyteller’ who builds a corporate ‘community of CR practice' whose members craft the organisation’s sustainability ‘story’.
Organisations face increasing difficulty in assimilating, synthesising and managing the large volume of information required to meet the growing internal and external demands for intelligence and transparency whilst being an efficient responsible business. This guide uncovers what information looks like, where it can be found, and gives a strategic knowledge management framework as a three-step model for information analysis and action: Assess, Commit, and Tell.
Click here to download a copy of the How to guide ‘Supporting corporate responsibility performance through effective knowledge management’
Hot Topic - Enough Responsibility To Go Around
The Doughty Centre has published the second in the "Hot Topic " series: Enough responsibility to do around - lessons in corporate responsibilities from corporate crises by Professor David Grayson and Cranfield alumnus, Abiola Barnor. Click here for a free download Sustainability, Corporate Responsibility (CR) and Ethical Performance on the Cranfield MBA 2009-10
A publication for MBA students to encourage them to think profoundly and originally about issues of sustainability, corporate responsibility and ethical performance and what these issues mean for them personally, for the organisations they will work for or create, and for society locally and globally.
Click here to download the brochure.
CR and the Media
A new paper by David Grayson explores CR in and of the media. The paper looks at both traditional media (print and broadcast) and new media (internet and associated phenomena such as blogging and social networking sites).
Click here to download a pdf version of the paper.
Principles of Responsible Management
Click here to download Cranfield School of management's PRME report #1: Communication on progress report to the PRME Secretariat.
The Doughty Centre Year Two Report to Stakeholders
Click here to read the Doughty Centre Annual Report 2008-09.
Measuring Business Value and Sustainability Performance
Sustainable Value - the final report from the two-year EABIS research project the Doughty Centre has co-ordinated - was launched at the EABIS annual colloquium in Barcelona on September 21st. Click here for free download.
Measuring Business Value and Performance: enhancing business value from the selection, measurement and analysis of corporate sustainability performance characteristics
The Doughty Centre has published "Measuring Business Value and Performance: enhancing business value from the selection, measurement and analysis of corporate sustainability performance characteristics" by David L Ferguson. This initiative has been supported by The European Academy of Business in Society (EABIS) and its Corporate Founding Partners - IBM, Johnson & Johnson, Microsoft, Shell and Unilever as part of the EABIS CR Measurement Research Programme. The full paper and brief executive summary are available to download as pfd files.
Doughty Centre Occasional Papers
Employees – a powerful asset for developing successful solutions to global challenges
New research from the Centre highlights how a certain type of employee – the social intrapreneur – creates for their organisation innovations that are both socially and financially successful. Building on groundbreaking work by led by John Elkington at SustainAbility (2008), this research – from the team led by Professor David Grayson (Director of the Centre) with Dr Heiko Spitzeck and Melody McLaren MSc – presents a clear description, with examples, of these social intrapreneurs who take direct initiative for innovations that address social or environmental challenges profitably.
The value of social intrapreneurs lies in their potential to develop solutions to global social or environmental challenges by virtue of their position in organisations that manage significant resource and power. This research examines how social intrapreneurs’ mindsets, behaviours and skills develop and how they gain support for their projects, both inside and outside the companies where they work.
Click here to download the occasional paper: ‘Social intrapreneurs – an extra force for sustainability innovation’
Stakeholder Governance: An analysis of BITC Corporate Responsibility Index Data on Stakeholder Engagement and Governance.
This paper by Dr Eric Hansen, Doughty Centre Visiting Scholar and Dr Heiko Spitzeck, Visiting Fellow shows how a number of companies are developing new consultation and governance mechanisms generally to engage stakeholders. Some of these new governance mechanisms are one company with one or more of its stakeholders; some involve companies collaborating with other companies.
Click here to download a pdf version of the paper.
Mind the Gap: Making Sense of Sustainability from a Business Manager's Perspective
This Doughty Centre Occasional paper by Centre Associate Sharon Jackson looks at the relationship between managers' sensemaking of their organisation's espoused corporate responsibility or corporate responsibility and sustainability intentions and what managers actually do.
Click here for a free download.
Corporate responsibility and the recession: how have we been affected?
This research from the Doughty Centre looks at corporate responsibility and the recession. Looking specifically at businesses that have successfully embedded CR during the recession, the research highlights how this was achieved and what others can learn from this to inform their own work. The paper also looks forward to the post-recession period and recommends some key strategies that can enable a more successful understanding and embedding of CR.
Click here to download the paper.
Doughty Centre associate Chris Marsden has published a new occasional paper - "Embedding Corporate Responsibility in the MBA Curriculum".
"The Business of Business is..,.? Unpicking the corporate responsibility debate" A Doughty Centre Occasional paper by Chris Marsden OBE and David Grayson CBE.
"Small is sustainable (and Beautiful!). Encouraging European Smaller Enterprises to be Sustainable" A Doughty Centre Occasional Paper by David Grayson CBE and Tom Dodd.
Doughty Centre Working Papers
Working paper series: Using internal marketing to engage employees in corporate responsibility
The Doughty Centre for Corporate Responsibility is pleased to release from our working paper series fresh research that explores how marketing internally an organisation’s CR goals makes external efforts much more likely to succeed.
Written by visiting scholar Dr Isabel Sanchez-Hernandez and Professor David Grayson, this paper argues that using marketing tactics internally can engage employees to CR. Applying tactics such as market orientation, communication, and segmentation can focus efforts to make them more effective. The paper provides a framework that explains how the 4Ps of Marketing (Product, Price Place, Promotion) can be applied to engage employees.
Click here to download the working paper : ‘Using internal marketing to engage employees in corporate responsibility’
A Doughty Centre working paper reviews some of the academic literature as part of the preparation for the "How Markets Value Business" research project. Click here to download "Non-Financial Performance Metrics for Corporate Responsibility Reporting Revisited"
Doughty Centre "how-to" Guides
The governance of corporate responsibility
The fourth in our series of "How to do Corporate Responsibility" guides is now available.The latest guide entitled "The governance of corporate responsibility" looks at the topical and significant issue of how responsibility should be governed within an organisation. We provide research on the drivers, benefits and typical barriers to good governance of responsibility; 6 critical success factors for the success of a CR governance strategy; and explore the role of the CR committee and the board. 7 key trends and recommendations are provided that can help an organisation in theirapproach to how the govern corporate responsibility effectively. Click here for a free download of the guide.
A Guide to CR Guides: an essential resource now available
The third in a series of "How to do Corporate Responsibility" guides is now available. The latest guide entitled "A guide to 'How-to' Guides" reviews over 60 practical, relevant and timely guides for practitioners on the field of Corporate Responsibility (CR).
Click here for a free download of the guide.
Corporate Champions Networks: a how to guide
The Doughty Centre has published the first "how to guide: "Corporate Champions Networks: a how to guide." This guide aimsto show the what, why, and how to establish a CR championsnetwork. CR championsare emerging as a powerful tool to help embed CR into anorganisation. A CRchampions network takes time and effort to build but the use of champions, hasseveral potential advantages: by working directly with staff on initiatives,champions can engage staff and become themselves more committed;champions canconnect different parts of a business, thus finding and propagating best CRpractices and ideas; and they allow for a credible two-way interface between theglobal and local in international companies.
Stakeholder engagement: a road map to meaningful engagement
This is the second in the series of "How to do Corporate Responsibility" guides and aims to provide an understanding of, and practical tips for, successful stakeholder engagement by companies with NGOs and local communities.
Written by Doughty Centre Associate Neil Jeffery, the guide provides strategic advice to senior executives who shape and lead institutional policy towards stakeholders, and practical guidance and case studies to operational managers who engage regularly with stakeholders.
Click here to download a pdf version of the guide.
This guide was reviewed in the October 2009 issue of Ethical Corporation in an article by Rajesh Chhabara. Click here to read the article.
The Doughty Centre Year One Report to Stakeholders
Click here to read the first year progress report from the Doughty Centre for Corporate Responsibility. It summarises the start-up of a new business school centre for research, teaching and application of Corporate Responsibility.
Professor David Grayson's Inaugural Lecture
Professor David Grayson gave his inaugural lecture titled "Sense and Sustainability" on Monday 15th October at Cranfield Management Research Institute and on Tuesday 16th October at the Merrill Lynch European headquarters in London. Please click here for an edited version of the lecture. Click here to view a video of Professor David Grayson's inaugural lecture "Sense and Sustainability" given on 16th October 2007 at the Merrill Lynch European Headquarters in London.
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