Cranfield School of Management | Practitioner Articles

Cranfield School of Management

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Doughty Centre for Corporate Responsibility

Publications - Practitioner Articles

Can CSR help engage employees?

Professor David Grayson has had an article published in the Q&A section of Strategic HR Review (Vol. 9, Issues 3, 2010).  Click here to read the article. 

Innovating from Within

In this article published in the autumn 2010 edition of Management Focus, David Grayson discusses new research from the Doughty Centre examining the role of the social intrapreneur who is determined to channel business strengths and market skills to tackle global sustainability challenges in ways that are profitable for their company.  Click here to download the article.

Diageo 2010 CR Report

Click here to read David Grayson's commentary on the Diageo 2010 CR Report.

Getting down to business with the big society

David Grayson has had an article published in Parliamentary Brief.Click here to read the article.

"Capitalism that works"

In an article in the September 2010 edition of the leading CR practitioner journal, Ethical Corporation Magazine, Professor David Grayson considers the case for a sustainable capitalist system.

Click here to download the article.

Putting PRME into practice in a business school

Professor Frank Horwitz and Professor David Grayson have recently published a paper in Global Focus examining how Cranfield School of Management is embracing the UN Principles of Responsible Management Education. 

Learning with a helping hand

Professor David Grayson is quoted in an article in Professional Manager (September 2009) titled "Learning with a helping hand".  The article discusses the potential to turn social partnerships into structured learning opportunities results in a win-win for all parties.  Click here to read the article.


Cranfield Management Lecture 2008

Click here to read the script of the Cranfield Management Lecture 2008 "Business and Sustainability" given by Sir Stuart Rose, Chairman, Marks & Spencer plc at the Royal Opera House"

David Grayson and Adrian Hodges have an article "Taking ethical risks to Market" published in the September 2008 edition of Ethical Corporation.

100th Aniversary of TCCB - click here to see the article.

Dr Lance Moir, CFO of WIN plc and previously Senior Lecturer in Finance at Cranfield, has written an article on "Corporate responsibility: the implications for Smaller Quoted Companies" which has been published in the Quoted Companies Alliance "Voice" magazine.

Professor David Grayson's article 'The CR management black-hole' was published in the autumn 2008 issue of Management Focus. He examines how companies can avoid corporate responsibility falling into a management black-hole and what managers can do to take corporate responsibility forward in their organisation, even if the company overall is indifferent or at an early stage of development in corporate responsibility.

Helping businesses to embed corporate responsibility is at the heart of the Doughty Centre's work. David Grayson discusses how they can do this in a School of Management podcast talking about his book "Corporate Social Opportunity" (with Adrian Hodges) and developments since the book was first published.

Impressions from launch of Beyond Grey Pinstripes 2007

Small Businesses And The "Corporate Social Responsibility" Agenda - Eu Responsible Entrepreneurship Exchange - Brussels - May 2-3 2007

Business-Led Corporate Responsibility Coalitions: Learning from the example of Business in the Community by David Grayson.

Article For The Melbourne Age - David Grayson

David Grayson's article in Ethical Investor, December 2007

Parliamentary Brief (December 2008), "Sustainability will drive our recovery" by David Grayson

"Meeting society's needs" Corporate Citizenship Brieifing (April 2007)



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