Cranfield School of Management

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Cranfield Customer Management Forum - Document Library

Below are some short downloadable articles on the Forum’s work.

Title

Date

Author(s)

Publication

Soak It Up

Jul-05

Smith & Clark

Pharmaceutical Marketing

How to Measure Multi-Channel Campaigns

Jun-05

Wilson, Bruce & Love

Admap

Channel Hopping

May-05

Wilson & Bruce

The Marketer

Channel Combining for Wealth

Feb-05

Wilson

Focus

The Multi-channel Challenge

Feb-04

Hobbs & Wilson

Marketing Business

CRM Coming of Age

Oct-03

Clark, Smith & McDonald

BRC Solutions

Building the Foundations for Effective CRM

Jul-03

Clark & Smith

Management Focus

Why CRM Stands at the Crossroads

Jul-03

Clark & Smith

Customer Management

Beyond the Hype

Apr-02

Smith & Clark

Marketing Business

Further documents for members

Members can access further in-depth help on customer management issues from the case studies and white papers in the Members’ Area. Members please note that you need a password for access to this Members’ Area: please ask your company’s main contact or ask Forum administrator Yvonne Thompson on yvonne.thompson@cranfield.ac.uk or +44(0)1234 751122.

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