Professor Alan Braithwaite

Cranfield School of Management

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Alan Braithwaite

Visiting Professor 


Alan Braithwaite


  • Supply chain strategy
  • Operational excellence
  • Performance analysis and diagnostic
  • Retail, manufacturing and service sectors


Alan has been associated with Cranfield since 1987 and was appointed a visiting professor in 2006. He brings a wide range of experience to his work with the School, having collaborated with more than 400 companies in his consulting career. This has been achieved primarily through LCP Consulting, which he founded in 1985.

Alan’s experience has included developing and applying innovative analysis and modelling methods to identify major performance improvement opportunities in companies’ operations. His technical focus ranges from customer service though manufacturing and distribution operations and back into sourcing and procurement process and decisions.

Alan recognises that the technical definition of change is not sufficient and therefore places a lot of emphasis on the human side of building transformation programmes within companies. This frequently involves major changes to commercial models and the re-alignment of performance measures and control processes.

His practical work with companies has provided a wealth of experience that he ploughs back through writing and teaching. As well as contributing to the full time MSc and Executive Education, he actively works on Cranfield research project and on industry programmes. Examples of this work include a risk management handbook prepared with Cranfield for the Department for Transport and a best practice guide for the chemical industry with the European Petrochemical Association.

His early career was spent in the Food Industry with Lyons Ice Cream and HJ Heinz and the Furniture Industry with Christie-Tyler where he was Managing Director of a start up subsidiary.

Management Themes

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