Corporate Social Opportunity: 7 steps to make corporate social responsibility work for your business

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Corporate Social Opportunity: 7 steps to make corporate social responsibility work for your business

By: David GraysonPublished on: 06/07/2004
Corporate Social Opportunity: 7 steps to make corporate social responsibility work for your business
David Grayson

Authors: David Grayson

Published: 06 July 2004

ISBN: 1874719837

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"Corporate Social Opportunity" moves the argument from the `why` of corporate social responsibility (CSR) to the `how` and beyond - to a future where CSR is perceived as an opportunity for business both in terms of reaping the benefits of retaining brand or organisational value and by developing new products and services, serving new markets and adopting new business models.


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