News from Best Practice clubs

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News from Best Practice clubs

A new, regular spot where topical subjects and guest speakers as featured by our best practice research clubs are brought together in one place to help inform and inspire.

Independent Sales & Operations Planning at the heart of Innocent

As a major player in the FMCG sector, innocent faces some tough challenges in relation to inventory and forecasting. Establishing an independent Business Delivery team has improved the accuracy and flow of information, upon which vital decisions are based. Read the interview

Dun & Bradstreet’s key account management journey

A large proportion of D&B’s revenue is generated from small number of organisations, all with complex and global demands. D&B recognises the need to treat these customers very individually, which has led to initiatives such as board member sponsorship and reviews by cross-functional teams during their Deal Review Board process. Watch the video

Developing and projecting a personality for a business

Very few companies proactively manage the values customers associate with their business. In today’s market place, where it can be difficult to differentiate by product or service alone, many organisations go on to focus on process but forget about personality. Watch the video

Keep or kill an IT-related project?

With public sector cuts, many IT budgets are being slashed and projects scrapped because organisations can’t clearly align those projects with their own goals. The case to keep or kill a project should be based on the organisation’s goals and any business change required to achieve them, rather than a reduced IT budget. Watch the video

Premier Inn’s customers improve performance

Premier Inn’s ‘Guests Recommend’ programme earns them a survey response rate of 35% (half a million guests per year). The feedback gained from this process can then be used to drive a business plan, which directly influences guests’ perceptions. Watch the video

Sustaining improvement initiatives

Improved communication and engagement with its employees enabled Ultraframe to create and successfully implement a series of small change projects, which contributed towards a bigger change initiative. Watch the video

For more information on each of our best practice research clubs and the benefits of membership, please contact Rebecca Piper or visit


We currently have a number of specific opportunities for you to get involved with our doctoral researchers. These case study relationships are a fantastic way for you to gain crucial external insight on important business issues and, in return for some of your time, could help you to add value within your organisation. Find out more

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