Is a Business Plan Any Use?

Cranfield School of Management

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Is a Business Plan Any Use?

By: Andrew BurkePublished on: 23/05/2011
Is a Business Plan Any Use
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Description: There is much controversy as to whether a business plan adds value or not. Professor Andrew Burke sheds light on this issue. A lot of people observe high performing ventures that don’t have a business plan and conclude, why bother to plan? The topic is an important issue for many businesses, particularly those in the early stages of growth. Considers some key areas in order to assess the relevance and value of a business plan.
Duration: 06:29
Faculty Biographies: Andrew Burke


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