Sustainability and the Corporate Brand

Cranfield School of Management

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Sustainability and the Corporate Brand

By: Professor Simon KnoxPublished on: 18/07/2011
Sustainability and the Corporate Brand
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Description: Sustainability is becoming increasingly important to the corporate brand: the triple bottom line -profit, people and planet-is under active consideration in more and more companies. Professor Simon Knox investigates some key questions: Are customers really interested in sustainable products and sustainability? What is the effect on reputation and employees? Should companies trumpet their sustainability record?
For other Cranfield perspectives on Corporate Responsibility and Sustainability, click here.
Duration: 07:13
Faculty Biographies: Simon Knox

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