August 2011

Cranfield School of Management

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Think: Cranfield
Think: Cranfield is the online newsletter of Cranfield School of Management. It features the latest in management thinking and research output from Cranfield's world class experts and researchers.

Sustainability and the Corporate Brand

Sustainability is becoming increasingly important to the corporate brand. This article investigates some key questions: Are customers really interested in sustainable products and sustainability? What is the effect on reputation and employees? Should companies trumpet their sustainability record? View Article

Customer Focus: Making it Happen

What does it take to be a customer focussed organisation that stands out from the crowd? Learning from the best, great service needs to be delivered consistently throughout the whole network of relationships. This requires regular review and re-evaluation of all the relationships and what is working and not working. View Article

Managing Downsizing: Key Considerations

In today’s business climate, downsizing and plant closure have become common and important strategic management activities. There are some key considerations you should actively bear in mind when considering such actions. A five stage model can act as a road map for planning downsizing and reviewing its implementation management. View Article

Do Business Plans Add Value?

There is much controversy as to whether a business plan adds value or not. This article sheds light on this issue, giving consideration to some key areas to decide the relevance and value of a business plan. View Article

News from Best Practice Clubs

A regular spot where topical subjects and guest speakers as featured by our best practice research clubs are brought together in one place to help inform and inspire. View Article

Doctoral Research Previews

Our doctoral research reflects some of the key issues faced in business today and the following glimpses provide insight into upcoming research findings from Cranfield. Get involved or be inspired! View Article

Programmes and Executive

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