News From Best Practice Clubs

Cranfield School of Management

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News from Best Practice clubs

A regular spot where topical subjects and guest speakers as featured by our best practice research clubs are brought together in one place to help inform and inspire.

Developing KAM and Managing Complex Global Customers at IBM

John MacDonald-Gaunt, Executive Partner at IBM Global Business Services talks about the challenges involved in implementing a global strategy and what helps global accounts to be successfully managed. Watch the video

The multi-channel customer experience

Michael Lynch, Head of Demand Planning at National Savings & Investments talks about their multi-channel approach and how NS&I ensure they have the capability to serve customers in the ways they want to be served. Watch the video

Procter & Gamble’s collaborative transport with Tesco

Neill Porter, Transport Operations Manager at Procter & Gamble gives an overview of the collaboration between themselves, Tesco and Eddie Stobart which has enabled P&G to reduce its lead time for the entire Tesco delivery network within the UK. Watch the video

Trading with China

Dr Kegang Wu, Chief China Advisor at British Chambers of Commerce talks about the challenges of and opportunities for trading with China today. Watch the video


CIPS / Cranfield Executive Procurement Network
Programme Management Best Practice Forum

For more information on each of our best practice research clubs and the benefits of membership, please contact Rebecca Piper or visit

Programmes and Executive

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