Innovation and Operations Management

Cranfield School of Management

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Innovation and Operations Management

Every organisation needs to develop innovative products, services and business models. As crucial (and often overlooked), is the need to develop innovative ways to deliver such products and services. To meet these challenges, the integration of innovation management with operations strategy is fundamental. Therefore at Cranfield, our research on innovation is intricately linked to research on operations management, including the well-known Best Factory Awards and our work on managing service operations.

Whether you work in the service, manufacturing, private or public sector, Cranfield’s research will help your organisation find practical ways in which to develop and deliver innovative products and services.


  • Creating a Culture of Innovation


    Professor Keith Goffin gave a presentation on “Creating a Culture of Innovation: The Untapped Potential of HR” in Helsinki.

  • New Case Study: CitizenM hotel

    By Innovation and Operations Management | 30/11/2012

    New Case Study CitizenM hotel

  • Cranfield Full Time MBA Students

    By Innovation Management | 31/07/2012

    Cranfield Full Time MBA Students participated in a new product development simulation.

  • Cranfield CIPS

    By Innovation and Operations Management | 02/07/2012

    Cranfield CIPS research papers presented at the IPDM Conference, Manchester, covered case study methodology, identifying customer hidden needs and after sales service.

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Key Concepts

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Faculty Members

Cranfield On

  • 60 seconds with Professor Mark Jenkins - Innovate or Imitate?


    Professor Mark Jenkins on whether to innovate or imitate to build competitive advantage.

  • Perceptions of Industrial Design

    By Pietro Micheli | 29/05/2012

    A pleasing design undoubtedly strengthens the appeal and commercial success of new products. Dr Pietro Micheli discusses a study that investigates differences in the language used by managers and industrial designers and that dialogue between the two groups is key to success.

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Book Summaries

  • Learning from World-Class Manufacturers

    By Marek Szwejczewski and Malcolm Jones | 04/04/2013

    Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However, manufacturing can play an important strategic role. This book helps managers consider the strategic roles their operations can play and to provide guidance as to what actions can be taken.

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