General Management

Cranfield School of Management

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General Management

All organisations acknowledge the significance of general managers –senior people who create strategic and operational coherence. Their task is to provide perspective – to produce an integrated overview, to balance diverse agendas. Cranfield’s Centre for General Management develops the conceptual framework and practical understanding essential to work with a general management perspective.

Cranfield On

  • 2012 Olympics: Delivering the Legacy

    By Veronica Burke | 19/07/2012

    One of the central aims of the legacy from the 2012 Olympics is to encourage the whole UK population to become more physically active and engage with sport. Dr Veronica Burke discusses the challenge and whether it will be achieved

  • Leadership-Managing Diverse Agendas

    By David Butcher | 12/06/2012

    Dr David Butcher looks at the challenges of leadership in organisations.

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Faculty Members

  • Catherine Bailey

    Programme Director, General Management Programmes Group
  • Veronica Burke

    Director of the Accelerated Talent Development Programme and the Cranfield General Management Programme
  • David Butcher

    Director, General Management Programmes Group
  • Martin Clarke

    Programme and Business Director, Cranfield General Management Programmes
  • Joanna Burr

    Research Officer


Book Summaries

  • Stimulating Organisational Democracy

    By Martin Clarke | 10/05/2012

    This book represents a body of work developed over 10 years in the areas of management learning and organizational politics, change and democracy.

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