External Speaker - James Eder, 30 January 2013 Bettany Centre Entrepreneurship

Cranfield School of Management

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External Speaker - James Eder, 30 January 2013

By: Bettany Centre for EntrepreneurshipPublished on: 24/01/2013

On Wednesday, 30 January 2013, James Eder, the founder of the Beans Group is coming to Cranfield to share his insights of setting up and growing his business since 2005. James will be speaking about how he turned a simple idea '...that there should be one place online where all students could go to find out what's hot, what's not and that would help them save money too - just like beans on toast it would become the staple diet of student life' into a fast growing business.

James Eder is the Founder of The Beans Group which helps brands and agencies understand, access and engage young people. Their flagship website is studentbeans.com, reaches over 1.4 million visitors a month. A lifestyle portal for university students which includes the latest deals and discounts, money-saving advice and entertaining articles. The Beans Group recently expanded to include morebeans.com, a graduate site focusing on life after university. James became one of the youngest entrepreneurs in the UK when he founded the business at the age of 22, two weeks before graduating from university. James is a frequent speaker at conferences and universities across the UK and internationally on subjects including marketing, entrepreneurship and establishing a successful brand. He builds on many of his personal experiences - the challenges and successes of setting up a business as a university graduate and the innovation and skills required to grow and develop The Beans Group. James can help bring a different perspective, leaving people with some tangible ideas and examples of what they can do to make a difference and how a bit of innovation can go a long way.

For more information or to attend the event, please contact wendy.lewis@cranfield.ac.uk

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