Yasar Jarrar PhD, MSc, BSc (Eng)

Cranfield School of Management

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Dr. Yasar F. Jarrar

Visiting Research Fellow


Yasar Jarrar


  • Strategy
  • Performance Management
  • Public Policy
  • Strategic Communications

Yasar is a Partner in PwC Middle East, based in Dubai, and leads the Middle Strategy Group and PwC Global Education Group. He has worked on Strategy and Performance advisory assignments with various key institutions in the region. Prior to joining PwC, Yasar worked as the Executive Dean of the Dubai School of Government (DSG) and as a Research Fellow at John F Kennedy School of Government, Harvard University.

Yasar also served as the Strategy Advisor to the Director General at The Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum in Dubai for over 3 years and worked as Senior Advisor on public sector reform and development at the Prime Minister's Office (United Arab Emirates Federal Government).

Prior to joining DSG, Yasar worked as the Director of the Government Performance Directorate in the Prime Ministry of Jordan, and previously as the Head of Policy and Strategy in the Executive Council of the Dubai Government. He is the author of numerous reports and papers on strategy and performance management.

Yasar worked as an advisor, and delivered executive programs, for regional governments (including UAE Federal Government, Dubai, Libya, Jordan, and Qatar) and leading international organizations, including DHL UK, Emirates Airlines, Shell, Saudi Aramco, the Bank of Scotland, and Arla Foods.

Management Themes

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