Clive Humby

Cranfield School of Management

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Clive Humby

Visiting Professor


Clive Humby


  • Retail marketing
  • Price and promotions
  • Loyalty cards
  • Large data base analytics

Clive is chairman and co-founder of dunnhumby, a leading international marketing company, providing both consultancy and facilities managed services to a broad range of blue-chip clients.

At dunnhumby, Clive is responsible for working with clients on their marketing and communications strategy and dunnhumby's strategic direction.

Prior to forming dunnhumby in 1989, he was Chief Executive of a major market analysis company. He has over 25 years’ experience of applying mathematical modelling methods to marketing, retail location and retail decision support. He has been responsible for the development of many major innovations in marketing segmentation and retail marketing, such as the ACORN system.

Clive is actively involved with education, especially in the area of marketing technology and measurement. He is a Visiting Professor, Integrated Marketing at Northwestern University, Chicago; an Honorary Life Fellow of the Institute of Direct Marketing and a Visiting Fellow at Kingston Business School. He has published numerous papers on valuing brands and customers, segmentation strategy and location planning. He has a BSc Maths and Computing (Sheffield), is a member of the Market Research Society and Operational Research Society and is a Fellow of the Institute of Direct Marketing.
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