Nudging our Customers on the Sustainable Journey

Cranfield School of Management

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Nudging our Customers on the Sustainable Journey

By: Centre for Strategic Sales and MarketingPublished on: 13/03/2014

On the 12th February Cranfield Customer Management Forum (CCMF) jointly hosted a world class line up alongside Cranfield's Doughty Centre on the theme of 'Nudging our Customers on the Sustainable Journey".

Speakers included:

  • Miguel Pestana, VP Global Affairs and Media Relations at Unilever
  • Chris Coulter, Co-CEO at leading global research consultancy GlobeScan
  • Daniel Vennard, Global Sustainability Director for Brands at Mars
  • Mark Earls, best-selling author of the books "Herd" and "I'll have what she's having"
  • Jon Alexander, Founder of the New Citizenship Project and former Brand Strategy Consultant at the National Trust
  • Colin Strong, Managing Director, GfK NOP, on brands and social good

The event was jointly hosted by recent Cranfield doctoral graduate, Dr Guy Champniss, Associate Professor at Henley Business School, CCMF Director, Professor Hugh Wilson and Doughty Centre Director, Professor David Grayson.

The event was a wonderful opportunity to bring together practitioners and researchers from a variety of perspectives including sustainability, marketing and innovation, many of whom do not often get together in the same room.  Several interesting conversations resulted.

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