Dr Rodrigo Guesalaga

Cranfield School of Management

Visit Cranfield School of Management's main website
 

Dr Rodrigo Guesalaga

Senior Lecturer in Key Account Management

BBA MBA PhD

Dr Rodrigo Guesalaga

Expertise

  • Sales and Key Account Management
  • Strategic Business-to-Business Marketing
  • Service Quality and Customer Metrics
  • Market Segmentation and Business Intelligence

Management Themes


home about mba msc doctorates executive development research information contact us