Cranfield School of Management | SMEs have the Advantage when it comes to Logistics

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SMEs have the Advantage when it comes to Logistics

By: Centre for Logistics & Supply Chain ManagementPublished on: 14/12/2015

Richard Wilding, Professor of Supply Chain and Strategy and Chairman of the Chartered Institute of Logistics and Transport comments in The Daily Telegraph on how Black Friday and Christmas both epitomize the importance of logistics and the supply chain to companies wanting to keep ever more demanding customers content.  To keep shelves stacked and meet same or next-day delivery obligations, businesses are having to work with an ever-increasing range of specialists who have managed to identify and fill a niche.  This ability to see the opportunities in gaps left by the huge players puts SMEs in an advantageous position according to Richard Wilding.


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