Pacific Direct

Cranfield School of Management

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Success Story

Pacific Direct

Lara Morgan, founder and Managing Director of Pacific Direct, attended BGP in 1999. Lara relocated to England from Hong Kong in 1991 with a plan to establish a business selling toiletries produced in China to hotels. Today Pacific Direct is a top player in its field, supplying a wide range of toiletries and accessories to the hospitality and aviation industries around the world.

Lara took part in BGP because she needed to enhance her own development as a manager, and to give her the time to step back and review the business after eight hectic years.

Since participating in BGP, Pacific Direct has quadrupled in size and been recognised as the 57th fastest growing company in the UK. Lara has been a finalist in "Entrepreneur of the Year" and was 2005 runner-up for Veuve Cliquot’s Businesswoman of the Year.

"BGP was worth every penny and I’m no longer flying by the seat of my pants!"

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