Brand building

Cranfield School of Management

Visit Cranfield School of Management's main website

Success Story

Focus on brand building

Two BGP alumni describe how they have developed their consumer propositions.

Richard Bridgwood`s company, Contender Entertainment Group, now plays with the big boys of home entertainment. To learn more about how Tractor Tom, Peppa Pig and other children`s programmes are becoming global properties, click here.

Siegel Wine Agencies is a wine business with a long and distinguished history. Post BGP it has been busy re-inventing itself in a changing market. Find out more about how Director David Wright developed its award-winning new brand, The Naked Grape, now available in a supermarket near you, by clicking here.

home about mba msc doctorates executive development research information contact us