Joint Publications

Cranfield School of Management

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Doughty Centre for Corporate Responsibility

Joint Publications

The Business Case for being a Responsible Business

A joint publication with Business in the Community examines the business case for being a responsible business  by an analysis of seven clusters of key business benefits.  Click here for a free download of a pdf version of the publication.

The Second Half

The Doughty Centre is working with visiting professor John Elkington and Volans, and Advisory Council member Peter Lacy and Accenture on an exciting initiative to explore the interface between demographic change, sustainability and (social) entrepreneurship. Our particular focus is looking at the implications for corporate responsibility of an ageing society. To download the exploratory discussion paper for the "Second Half" programme, click here.

Communicating Corporate Responsibility


The Doughty Centre  is pleased to announce the publication of a guide written in collaboration with Ogilvy PR Worldwide on Communicating Corporate Responsibility.

Corporate responsibility hasoften been described as a journey with challenges and opportunities along the way. Inspiring trust and engendering goodwill with stakeholders as you travel on this journey is essential for success. The strategic value of communicating corporate responsibility should not be underestimated – likewise, if communication is done wrong the opportunities can be eroded and further riskscreated.

Natalie Sarkic-Todd, editor and contributing author of the guide, notes that: “The paradigm shift that we have seen in attitudes to business, and their responsibility to contribute to a sustainable society, is unprecedented. What better time to take a look at how companies can communicate their corporate responsibility?”

Professor David Grayson concurs:“Effective communications are essential for engaging stakeholders, which in turn will be critical for restoring trust in business so that we can work together to create the low carbon economy critical for the future of our planet and our children.”

This guide provides the ‘golden rules’ to empower communication and corporate responsibility experts, as wellas delving into further detail on the use of language, the critical link withcorporate values, engaging with digital communications, and thinking beyond Copenhagen. The fluid book version also provides case studies that the readercan view to see real examples from across the globe of how the recommendations have worked in practice. To view the guide click here.

Sustainable Value - draft final report of the EABIS research project: 

Click here to download an executuve summary of the draft report: Corporate Responsibility, Market Valuation and Measuring the Financial and Non-financial Performance of the Firm.

If you would like a pdf version of the full draft report please email

Working papers:

  1. Non-financial performance metrics for corporate responsibility reporting revisited - Malcolm Arnold (2008)
  2. The Challenges of mainstreaming Environmental, Social and Governance (ESG) issues in Investment Decisions A survey of practitioners’ reports Kenneth Amaeshi, David Grayson (2009)
  3. Going beyond a long-lasting debate: What is behind the relationship between corporate social and financial performance? Francesco Perrini, Angeloantonio Russo, Antonio Tencati, Clodia Vurro (2009)
  4. The integration of ESG information into investment processes: Toward an emerging collective belief? David Bourghelle, Hager Jemel, Céline Louche (2009)
  5. Dialogues with the European investment community on the challenges of mainstreaming Environmental, Social and Governance (ESG) issues in investment decisions: Summary of findings from focus group discussions in: Rome, Frankfurt, Paris Stockholm, and Utrecht – Kenneth Amaeshi (2009)

Who should head up your Corporate Responsibility function?

Odgers Berndtson and the Doughty Centre forCorporate Responsibility at CranfieldSchool of Management have published a think-piece on who should head up acompany’s Corporate Responsibility approach. The paper is based on interviewswith over 30 leading companies.

 Interviewees included CEOs, Board Directors andCorporate Responsibility/Sustainability Heads. The think-piece explores how theCorporate Responsibility function, its reporting lines, and skills-set, ischanging. It also analyses the skills and competencies of an effective Head ofCorporate Responsibility/Sustainability, listing eight essential attributes.

 This joint-think piece combines the expertise ofOdgers, a leader in executive search, and Cranfield’s Doughty Centre, whosevision is to put sustainability and responsibility at the heart of successfulmanagement. Those interviewed are from companies considered to be leading theway in embedding Corporate Responsibility into business practice. 

Click here to download a pfd version of the paper.

A film interview with the authors of "A new mindset for corporatesustainability"

 Helping businesses to embed corporate responsibility is at the heart of the Doughty Centre's work. David Grayson discusses how they can do this in a School of Management podcast talking about his book "Corporate Social Opportunity" (with Adrian Hodges) and developments since the book was first published.

The Doughy Centre is pleased to co-sponsor and provide the foreword to the 2007 Lifeworth Review "The Global Step-change." For more information and for a free download click here

The Smith Institute has just published "Engaging Business in the Community - not a quick fix" by Geoffrey Bush, David Grayson and Amanda Jordan with Jane Nelson.

"A new mindset for Corporate sustainability" - a white paper on sustainability as a driver of commercial innovation, produced in partnership with academics from MIT, Beijing, Singapore and IESE in association with BT and CISCO

Business-Led Corporate Responsibility Coalitions: Learning from the example of Business in the Community by David Grayson.

The Centre's 'Collaborative Commitments' think-piece, prepared for the Prime Minister's Council on Social Action argues the case for agreements made voluntarily between individuals and organisations from business, public sector and civil society, to achieve positive social impacts which would not be possible for one sector acting alone, to obtain.


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